Should Big Brands Go Local?
We’ve talked before about the relevancy bulls eye. The more relevant your message is, delivered to the most relevant audience at the most relevant time and (perhaps most…
Social Media Marketing In Alaska
One of the winners of Social Media Explorer’s free passes to BlogWorld & New Media Expo last week was Elizabeth Nerland from Crescendo Consulting in Anchorage, Alaska….
Brighter Smiles Through Social Media?
Our grand prize winner for Social Media Explorer’s free passes to last week’s BlogWorld & New Media Expo was Beth Gaddis from Coast Dental. Beth is charged with…
Online Brand Sentiment: Which Brands Win & Lose Online
Warning: The crux of this post surrounds the word “shit.” It’s not used to be vulgar or profane, but to show what consumers are saying about brands online. If the word offends…
Social Media Success In 40 seconds Or Less
I was waiting for friends to meet me for lunch near Union Square the other day. The place was getting crowded, so I sat at the bar to wait. Chatting with the bartender, the…
The No Bullshit Virtual Book Tour Event Is Live
For anyone who missed Tuesday’s No Bullshit Social Media virtual book tour event hosted by Jay Baer of Convince & Convert and Infusionsoft, we’ve archived the video…
Lessons of the Exterminator: Transforming Your Social Media, One Customer at a Time
I guess it was inevitable, but we’re quickly seeing companies dividing up into two social media camps: those that get it, and those that don’t. Take one indicator: how companies…
No B.S. SEO?
No, I’m not writing a book on SEO, but I Erik Deckers and I have worked out a neat webinar for everyone. On Monday, we’ll join Jeremy Dearringer of Slingshot SEO for a…
Socmetrics Offers Fast, Simple Influencer Identification
A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at…
Have We Grown Weary Of Brand Attacks?
The dust has settled from the Ragu Hates Dads incident from a few weeks back. I’m sure it could have been worse had C.C. Chapman not been resolved to just shrug it off. Several…
